Gender: Male / Female
Age: ___
1. What would you say your favourite genre of music is? Circle your preferred genre. For others that you enjoy leave an asterisk (*) beside the genre.
(All genres include their sub-genres)
Blues Hip Hop
Country Pop
Dance Rap
Drum and Bass RnB
Electronic Rock
Folk Ska
Jazz
Other (Please State) _______________________
2. What do you like about the genre(s) selected in question 1?
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3. Please list some of your favourite artists from the genres specified in question 1:
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4. When listening to music, do you enjoy watching the associated music video? And, why?
Yes No
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5. If you answered no above, what could music video producers include to ensure they attract all areas of the market?
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6. If you answered yes to question 4 what do you find attractive in a music video?
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7. What are your 5 most favourite songs from the last year?
1._____________________________________________________________________ 2._____________________________________________________________________
3._____________________________________________________________________
4._____________________________________________________________________
5._____________________________________________________________________
8. What are you 5 most favourite music videos from the last year?
1._____________________________________________________________________ 2._____________________________________________________________________
3._____________________________________________________________________
4._____________________________________________________________________
5._____________________________________________________________________
9. What is your single most favourite music video of all time? and why? (Please describe specifically what you enjoy most about the music video, i.e. narrative, visual effects etc.)
Song Name: _________________
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10. How closely should a music video follow the lyrics of a song, in terms of its narrative? (Circle one)
Not At All (Disjuncture*)
To Some Degree (Amplification**)
Relatively Closely (Illustration***)
Very Closely (Almost Literally)
Word For Word (Literally)
*Disjuncture - Contradiction between lyrics and imagery
**Amplification - new layers of meaning added to the song
***Illustration - not always literal
11. Are you a fan of acoustic music?
Yes No
12a. in an acoustic music video, would you suggest that use of camera filters (i.e. black and white, sepia etc) would be an effective tool to draw in the audience?
Yes No
12b. If you answered Yes to question 12a, why does this effectively draw in an audience?
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12c. If you answered No to question 12a, why does this not effectively draw in an audience?
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13. Explain what you would you expect to see (in terms of effects, movements, positioning etc) in a video containing acoustic sound? (Would you expect disjunctured*, amplified** or illustrated*** visuals?)
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*Disjuncture - Contradiction between lyrics and imagery
**Amplification - New layers of meaning added to the song
***Illustration - Not always literal
14. Traditionally, music videos require several close ups of the star role of a music video (i.e. artist (lead singer) or character). Is this something that you particular enjoy in a music video?
Yes No Occasionally
15. Typically, music videos centralise a female character, often this can be highly provocative. Is this you agree with the provocative use of women, or are opposed to? And why?
Yes Opposed To
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